Marketing Director as Strategic Business Leader: Taking Marketing to the Board
6pm | October 21st 2008 | The Soho Hotel | London
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In the face of worsening market conditions, it is critical that Marketing is at the centre of strategic decision making - companies that overlook the strategic importance of marketing risk failure. The question is: How do you position yourself and the function to ensure marketing drives company strategy and business success?
Join our panel of leading Marketing Directors to see how they fight their corner in business planning decision making:
How do CEOs approach marketing and how can you work with them?
How important is marketing in turning around a failing business?
Ensuring that strategy is based on sound intelligence and grounded in market reality
Should company strategy be more marketing-led rather than sales, finance, or product led?
When will more CMOs start appearing on the board?
Each panelist speaks for 10 minutes, without using PowerPoint slides. Following the presentations a lively Q & A discussion takes place. This is an opportunity for the audience to challenge the panelists’, benchmark your own approach with that of your peers and discover new ideas to invigorate your current strategy. The discussions then continue informally over a glass of wine and canapés, providing the perfect opportunity to network—without taking any time out of the office.
You should attend this forum if you are a Marketing Director, Head of Marketing, or equivalent and are involved in setting the marketing strategy for your organisation and want to:
Learn new ideas quickly
Keep up-to-date with the latest trends and best practices
Meet influential people who are facing the same strategic issues as you
Share strategic thinking and benchmark your views and ideas with your peers
The Marketing Directors’ Forum is a strategy and benchmarking forum exclusively for director-level Marketing and Communications executives. The network meets regularly at evening events to share strategic thinking, benchmark with colleagues and stay in touch with current issues.
